Gorgeous baby gifts are just a few clicks away. 

Choose from our wide range of babygrows and accessories and have your gift delivered to the new baby’s home. 

Shop Baby Gifts

Our Story

Buying gorgeous clothing for our children is one of life’s pleasures. 

Or so it should be. 

We founded Bubblegum to bring the joy back into shopping for kids’ clothes. 

With our insatiable love of fashion and even greater love of children, we created an online store for busy mums to get fashionable apparel delivered to the door.

You can now find clothes for your little ones once they’re safely tucked away in their snuggly beds. And you can be sure that your children will look adorable, fashionable and perfectly coordinated.